BJP focusses on educated voters
BJP’s IT cell sensitising people on the need to vote
Thrust is on party’s ‘Infrastructure
Vision’
Mysore: The low turnout in Bangalore urban areas has forced the Bharatiya Janata Party to do change its campaigning style in Mysore and the party has gone all out to woo the educated class, intellectuals and the IT professionals.
Stung by the low turnout in urban areas of Bangalore which is perceived to be a blow to the BJP’s chances, the party managers decided to adopt an aggressive style and is going on an over-drive by hitting the road in the posh areas of Jayalakshmipuram, Gokulam and surrounding areas with members the BJP’s IT cell launching a door-to-door campaign.
About 25 professionals from the BJP’s “IT Cell”, headed by NRI Janardhanswamy, also party’s candidate from Chitradurga Lok Sabha constituency which went to polls on April 23, are working in Mysore to bring the educated class to the polling booth. “We want to remove the disdain that the IT professionals and educated intellectual non-voters have towards elections and encourage them to exercise their franchise in larger numbers,” said M.A. Mohan, BJP’s media coordinator for Mysore region.
“The objective is also to showcase the BJP’s IT-friendly policies and underline that BJP is a party which keeps pace with changing technology and is the best for India’s IT brigade,” he added.
Not surprisingly, the thrust of the new campaign is on the “Infrastructure Vision” of the BJP which was has been uploaded on its official website and the details are given to potential voters.
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